This all means that if you were/currently still are a MSR gear fan, the quality of the gear and materials used should not be any different than in previous years. They also offer a gear bag, roost deflector and two helmets, which you can see below. Right now, other than previous year gear, there are only two gear lines from MSR the entry level Axxis gear and more premium NXT gear. They have, on the other hand, taken over the designing of the gear going forward from about mid 2018. The main takeaway is that RM, so far, hasn’t changed any of the existing MSR materials factories where the gear is made. We were curious what all this means and how things will look going forward for the brand so we got in touch with Justin Deschamps, Brands Manager at Rocky Mountain ATV/MC, to get more information. While MSR is still owned by MAG (Motorsports Aftermarket Group, who also own moto brands like Answer Racing and Pro Taper), all of the operations and decision making has been taken over by Rocky Mountain ATV/MC who have the exclusive license. At the end of 2017, even as motorcycle industry insiders, we were under the impression that MSR closed up shop. Yet recently, as with most brands that have been around for such a long time (MSR was founded in 1971), operations and who is actually calling the shots can be shuffled around. MSR has been around for a long time and has sponsored pro SX/MX stars such as Kevin Windham and Nick Wey, as well as many Desert, WORCS, GNCC, and National Enduro riders. For those that don’t know who that is, stop reading this and go watch ‘On Any Sunday’ - you can thank us later. For those that don’t know, MSR stands for Malcolm Smith Racing.
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